Presentation of the strategy and the content of the public outreach campaign
On August 1, 2019 Chornobyl Research and Development Institute held the interdepartmental working group meeting on the project "Public Outreach and Information Campaign on the Program of Amnesty of Orphaned Ionizing Radiation Sources".
The project aims at conducting a full-scale awareness-raising campaign aimed at proving to citizens that ionizing radiation sources (IRS) outside the state control are dangerous for the environment and people. Residents of cities and villages should know the simple rules for the management of IRS when they are found, know where and to whom, and be informed about the absence of criminal liability in the case of voluntary reporting about identified sources.
Experts of the interagency working group were informed in detail about the preparation of the campaign, were presented a set of content that is being prepared for communication with the population of the Dnipropetrovsk region, as well as layouts and samples of printed materials, outdoor advertising, videos. To the discussions of the presentation materials by the experts there were involved in the discussion the sociologists from Kyiv International Institute of Sociology, who tested information products on focus groups to prepare recommendations for their improvement. After making adjustments and finalizing the material, Chornobyl Research and Development Institute will present the final set of content for launching the information campaign.
The project "Public Outreach and Information Campaign for the Program of Amnesty of Orphaned IRS" has been implemented since May 1, 2017 with the support of the US Government and is meant to increase radiation safety in the Dnipropetrovsk region. The project is a part of the global nuclear non-proliferation program.